This module is an introduction to the Initiate level of the CLIENT-LED programme. 

CLIENT-LED is a business model based on values directed leadership. A critical aspect of the model is DISCIPLINE. The introduction sets the scene and helps you to correctly frame what follows, understanding what works, why it works and how to benefit most from your investment.



This is the basic course that starts users on the road to business excellence using the CLIENT-LED model.

The primary focus for any business is to understand its customers. This initiate level course covers the basic aspects of customer understanding necessary to bring the CLIENT-LED model to life and ensure that you are delvierignwhat your customers wants and eneds.

CLIENT-LED model logo

This programme guides initiates to focus on the customer and helps create the basic building blocks of a continuous improvement programme that is customer focused, values led and improvement based.

This course module introduces you to the basics of leadership for CLIENT-LED. The leadership behaviours described are critical to a happy, high performing team. We want CLIENT-LED leaders to be great company for your company, which is by we have taken the time to explain how leadership works. 

This module will help you be the leader you aspire to be, a leader others will want to follow


You know who your customers are and you have decided on your ethical approach to business. Your values are set and you are working on the leadership skills that will see you succeed.
Price cannot be the only reason you give customers to buy from you. To have something other than the standard "me-too" offering you will need to innovate. We are not talking about inventing something that has never before existed (at least, not yet!), what we are looking at here is how do you identify the problems and opportunities in your business and how will you systematically solve problems to deliver excellence to your customers



Innovation is sometimes about doing the basics very well indeed. One of the most basic skills in innovation is problem-solving, so that is where we start.

Now we understand our customer, we are leading ethically and with purpose, and we have a grasp of problem solving it's time to get the team on board. Most of the time organisations talk about engagement of staff, customers and suppliers as three separate activities. Imagine if you could engage your whole supply chain in delivering excellence at the lowest possible total cost of acquisition to your customer! To make that happen we must all be focused on producing the best quality product at the highest effectiveness of process possible for the WHOLE supply chain. Everyone must make money, no-one should take an excessive proportion of the value, and certainly not more than is warranted from their efforts.

This module focuses on what we can do as leaders to create engagement and how focusing on the process when things go wrong works throughout the supply chain.


We understand our customers, we have ethical and effective leadership, something that the customer values and our supply chain is engaged and working together to deliver what the customers needs, what next? Now we need to track the numbers that matter! This is about more than mere counting though! We have all worked in organisations where a number going the wrong way becomes a focus for attention, despite our suspicion that it's not really significantly different than normal. This module is about understanding different data types, is our measuring system any good, are we sampling effectively, how is the process operating. All of these measures lead us to better profit, the one number that cannot lead us to improvement by tracking it is profit itself. This is because profit is the result of the system of work, not the point of the system of work. We can monitor and control processes, inputs, settings, but the profit comes down to how effectively we use the inputs and how much we waste.



This module create the basis of good process management, generating clear understanding of variability, process control and how to correctly understand what is happening.

Our customers are raring to go, we have the right leadership, great new products, an engaged workforce and we know our numbers, what can stop us? Not using the most suitable technology, that's what! it could be that we are not making best use of what we have, we may not understand what is available, or we may need to plan for a changing business environment. Whatever the need, one thing is certain, the technology we use today is not what we will use next year. Keeping up to date wiht technology and making best use of new developments may be the difference between good and great. It could be the difference between viable and bankrupt!.



This module helps you understand what you need to do to navigate the fast moving technological changes facing all businesses.

Having got our business into the new way of thinking, we now have to make the new ways successful and allow them to become business as usual. We do this by focusing on the organisations values.

If you were accused of having the values you publish would there e enough evidence to convict you? Are you truly consistent and aligned with your own values? Many organisations are led astray by expedient answers to complex problems. This module is designed to support you by encouraging you to focus on bringing your values to life in your business. 

We do this by using the values to make decisions, and not just the big ones.

We do this by gathering the evidence to convict ourselves of having our stated values.

We do this through living out our values in our daily behaviours.


Live your values and Evidence them through your Daily behaviours. This is what it means to be CLIENT-LED.